> For the complete documentation index, see [llms.txt](https://sourcesheets.gitbook.io/sourcesheets-new-seller-blueprint/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://sourcesheets.gitbook.io/sourcesheets-new-seller-blueprint/part-5-shipping-sales-and-your-first-payout/12.1-how-amazon-payouts-work.md).

# 12.1 How Amazon Payouts Work

Amazon doesn't pay you the instant a sale happens. Revenue accumulates in your seller balance throughout your current payment cycle, and Amazon disburses that balance to your bank account at the end of it.

## The Balance, Not the Sale

Every sale adds to your balance. Every fee (referral fees, FBA fees, any subscription or advertising cost) subtracts from it. What actually gets paid out is the net balance at the end of the cycle, not each individual sale as it happens. You can watch this balance build in real time under **Seller Central → Payments → Payments Dashboard**.

## Reserves

For new accounts, Amazon sometimes holds back a portion of your balance as a reserve, a buffer against returns, chargebacks, or claims. This is standard for new sellers and typically eases as your account builds a track record. It's not a sign anything's wrong. It's part of how Amazon manages risk on accounts with limited history.

> 📸 **Screenshot needed:** Payments Dashboard with the reserve amount visible, if showing

## Why This Matters for Cash Flow

Because payouts are cyclical rather than instant, there's a lag between making a sale and having that cash in your business bank account. Factor this into how you plan reordering stock, especially in your first few cycles before you've got a feel for the rhythm.